Apple and Google Article Example | Topics and Well Written Essays - 1000 words

Apple and Google - Article Example It will offer greater value to its services. The main objective of the company is to retain the customers within its ecology as its iPhone. The new Apple maps service will offer the customers with 3D images of cities and towns, known as ‘Flyovers’. It will also offer the customers with traffic updates as well as turn-by-turn navigation. The article also states that the best marketing concept that Apple uses is offering the customers with an experience which is different from that of others. It has been evident that the intended amalgamation of the feature of mobile maps app with iPhone can render Apple substantial profitability as according to a research conducted it is observed that people who use iPhone spent 35% greater amount of time on using maps than other phone users. Therefore, this marketing concept can provide Apple a major scope of market growth prospect. Apple can also get hold of the useful consumer data which was earlier received by Google. Apple can also e arn greater revenue from opportunities such as sponsored links. These factors can affect on long-term profitability of Apple by a considerable extent. The article demonstrates the fact that in this instance of launching maps application the company is product focused rather than customer focused which is closely associated to the concept of marketing myopia. Apple has also solely intended to render consumers’ such an application which can be quite value adding, thus though the concept relates to marketing myopia however not entirely. Segmentation, Targeting and Positioning Apple mobile maps will be provided as an application with iPhone itself. The purchasers of iPhone are generally high income group people who have the capability to purchase the product. The product can be used by the youth and the middle aged to old aged people. It can be used by both the male as well as the female. The high-end consumers of iPhone generally also desire use their phones to operate navigatio n facilities for their business or social networking purposes. This can enable the mobile apps to generate user activity with regard to the provided service. The product can be targeted generally to the businessmen who want to make their businesses available or traceable to the local as well as international customers. Through Apple mobile maps, customers will be easily capable of determining the exact locations of the stores that they will be looking for. The app is likely to target the app stores. The company, Apple can position its product as adding a new feature to its iPhone in order to attract a significant portion of the customers. This would help Apple to uphold competitive advantage and assist in maintaining sustainability. One of the unique features which will be inculcated in the Apple mobile maps is ‘Siri’, which is a voice-activated search tool. The company can as well position its product of mobile maps in terms of value addition with the popular product i .e. iPhone. As the application would be in-built within the iPhone, the positioning of it would not be a major concern for Apple. However, Apple needs to ensure superior quality of the maps service to draw the consumers in the long run to use the facility. Apple will entrust on outside parties for maps related information at first, the way its

BHS 427 - Health Care Finance (Module 4-SLP) Essay

BHS 427 - Health Care Finance (Module 4-SLP) - Essay Example If the husband or wife has paid Medicare taxes when employed, such people are enrolled to Part A without paying monthly premium. If Medicare taxes have not been paid during employment, they can apply for Part A and pay premium which changes year by year. The premium rate for 2009 is as follows: Part B: Medicare medical insurance is taken mainly to avail those services which Part A does not cover and it is optional. It offers the rights like doctors’ services, outpatient care and other medical services. The premium is decided by the individual. Some pay a standard monthly premium of $96.40 and others on the basis of their income. A case if costs more than the â€Å"fixed-loss cost threshold amount (a dollar amount by which the costs of a case must exceed payments in order to qualify for outliers).† (Outlier payments, 2006). Medicare payments to hospitals fall under two categories-prospective payment and physician payment. The prospective payments include costs like operating cost, capital cost and outlier cost. Operating cost is paid if the patient has to stay long in the hospital. Capital cost includes cost for treatment and care to the patient. If a patient uses extraordinary resources then outlier cost is charged which is an additional payment. Physician payment is calculated on the basis of current procedural terminology (CPT) codes. The payment rate depends upon the Work RVU, Practise expense RVU and Malpractice RVU which may vary by region. What are the Medicare premiums and coinsurance rate for 2009?: Answer: For each benefit period you pay. (2008). U S Department of health & human services. Retrieved June 5, 2009, from